Project
Solvia

We proposed a complete shift from static decks and documents to short-form training videos, using storytelling methods to engage users and enhance retention. Each video would run under a minute and deliver only the essentials—cutting the fluff, and keeping energy high.

We developed two distinct creative paths—one for internal employees and one for external care partners. We also developed our internal SOP to guide our production process, ensuring consistency and efficiency.

Our creative direction focused on three types of content within each video:

• Presenter/Narrator Avatar: To bring a human feel and added rhythm and engagement to each video.
• Animated B-Rolls: These are visual cutaways that demonstrate key points the narrator is describing—whether it's a process, an interaction, or a tool.
• Real-Life Animated Scenarios: These are longer scenes that dramatize real training topics. We scripted and animated full moments—how to handle memory loss interactions, how to redirect difficult behavior, how to introduce medication schedules to a family member, and more. They made abstract training ideas tangible and easy to remember. Each of these scenarios was custom-built using characters we created—complete with names, roles, and backstories that reflected the organization’s real team makeup.

We created a full character system that mirrored the client's actual audience demographics. These cartoon-style characters included staff members, care providers, and external partners—each designed with diversity, relatability, and real-world roles in mind. They reflected the people actually working at or with Solvia, which helped make the scenarios more believable and emotionally engaging.

Every single video was treated like a micro-production:

For example, in our memory care lessons, we created two dramatized examples:

Scenario 1: "The Year That Was" — A resident named James believes it’s 1985 and he’s late for a job interview. The caregiver, Ava, doesn’t correct him. Instead, she gently engages with the memory and shifts the moment into a walk down the hallway, using validation to preserve dignity and reduce distress.

Scenario 2: "Looking for Margaret" — A resident named Nora is looking for her wife who passed away years ago. Instead of telling her the truth outright, the caregiver gently redirects her with warmth and companionship.

We scripted these scenes line-by-line, visualized the emotional cues, and animated the full moment—allowing learners to model best practices through clear, realistic examples that reflect their day-to-day work.

To ensure consistency across the entire video series, we developed a complete visual system that served as the design template for every single video. This included the style of intros, outros, transitions, typography, color palette, and visual effects. Once approved, this template became the foundation our creative team used for all assets—ensuring that every lesson, no matter the topic or audience, felt like part of the same cohesive system.

We created two main production flows depending on the creative treatment:

• One focused on AI avatar + animated images, ideal for explainer-style materials.
• One focused on AI avatar + real-life animated scenarios, great for training simulations.

Each flow followed the same structure with some adjustments: Content breakdown → scriptwriting → storyboard → production → final edit. This made the process replicable and scalable—even for dozens of videos at once.