Case Study
NorthWest
Supplies
Strategy · Shopify UI/UX · E-Commerce Development
NW Contractors Supply, a leading supplier of waterworks, construction, and industrial equipment, presented us with a challenge: their current Shopify store was disorganized and failed to convey their expertise and trustworthiness. They desired a complete transformation into a functional and converting website that would resonate with their target audience – male independent contractors aged 30-50.
The primary goal was to create an intuitive and trustworthy user experience while seamlessly showcasing their extensive range of 15,000 SKUs. Our main challenge was to revamp the website to be user-friendly, convey expertise, and build trust with the target audience.
To capture visitors’ attention instantly, we crafted a strong value proposition, prominently placed above the fold. The message, “YOUR LOCAL ONE-STOP-SHOP FOR WATERWORKS, CONSTRUCTION, AND INDUSTRIAL EQUIPMENT,” conveyed the company’s expertise and trustworthiness immediately upon arrival.
We developed an intuitive wireframe, considering best practices for e-commerce and industry standards. The information hierarchy prioritized key sections, enhancing the overall shopping experience. To emphasize unique selling points, we suggested features like “Committed to customer satisfaction,” and “Comprehensive product information & guidance.”
We implemented a custom-coded bulk purchase feature under each product, encouraging upselling and additional sales. Furthermore, to facilitate wholesale operations, we streamlined the wholesale process through the “Wholesale Gorilla” Shopify app, offering tailored pricing and discounts for B2B customers.
To encourage lead generation, we implemented a lead magnet strategy with the “Request Custom Quote” form on the homepage. This allowed visitors to describe their projects, resulting in personalized tool lists and capturing valuable leads.
To highlight NW Contractors Supply’s extensive industry expertise, we developed a captivating “Tips and Tricks” blog section, curated with engaging how-to videos and informative articles, enhancing the company’s credibility and boosting SEO.
